![]() While the link between Disney and children’s book publishing is obvious, victory is less assured for Disney’s adult trade publishing-the industry term for hardcover fiction and nonfiction, and trade paperbacks.ĭisney wrote a tough business plan when it launched both its adult and children’s Hyperion units from scratch, without the benefit of a “backlist” of titles. He is interested in it as a business, though. He’s an intellectual it’s an intellectual business. Skipper attributes some of Eisner’s attentiveness to a personal interest in publishing. “I’ve been shocked at the level of attention that I get from Michael for what seems to be, in the scheme of Disney, a small business,” said John Skipper, vice president of the Disney Publishing Group, which includes children’s book publishing and magazines, as well as Hyperion. Eisner, Disney’s chairman and chief executive. Still, the division has received personal attention from Michael D. Of course, that sum is tiny compared to total 1994 company revenues exceeding $10 billion. More recently, Hyperion has enjoyed an unexpected best-seller in “The Beardstown Ladies’ Common-Sense Investment Guide,” which offers tips from 18 Illinois women who formed an investment club.ĭisney won’t break out numbers for the operation, but sources say Hyperion revenue should approach $50 million this year. ‘ is the best-selling book in Hyperion’s short history, and it proves the value of a tie-in to Disney’s formidable name, assets and marketing abilities. With more than 1.1 million copies sold, “Don’t Stand Too Close. The Allen book has pushed the operation into the black for the first time since Disney entered the business in 1990. No Disney division is more beholden to Allen than the Hyperion publishing unit.
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